dezin Talk Orhan Mc Millan Dezins Print and Web Services

Ways to add quality content to your web site

So what is quality content? Quality content is whatever it takes to get your existing customers to buy from you and keep your current customers coming back.

CALENDAR OF EVENTS This is ideal for sites like real estate sites to show upcoming open houses; book stores to promote upcoming book signings or writers’ meetings, etc. Be sure to allow visitors to send in their own event to be posted to the calendar.

BEFORE/AFTER EXPERIENCES This is perfect for products or services you’re selling where customers can write in and discuss how this particular product or service helped them.

PICTURES FROM YOUR CUSTOMERS You could set up a special place where past customers could post their pictures and journal entries on your site.

ONLINE COLORING SHEETS If you set up some coloring sheets about your vacation property, kids could color those sheets and post them online before their trip in their own special online area. What are they going to do with this information? They’re going to tell their friends, Grandma and Grandpa, Aunt Edna, etc. They’re going to link to it.

EXPERT ADVICE Get an expert to answer questions, and post one question/answer a week (or a day – whatever you can handle) on the main page of your site. Have past Q&A’s in a searchable archive on your site.

PRODUCT REVIEWS If your industry has products or software to review, consider writing candid reviews of those products. Publish the reviews on your Web site as well as publish them in a few of the online publications.

HOW-TO GUIDES People love “how to” guides. If you sell online plumbing parts, why not have a “how to” guide on installing a new toilet? Make it easy on your customers, and they’ll come back to you again and again.

If you start creating quality content, what is certain to follow? Quality links. Sites will begin linking to your content, because you’re doing what you should be doing: giving your customers what they want to see when they visit your Web site. They want to see new and exciting “quality” information that’s updated on a constant basis. You become the trusted source of that information.

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